Hello, I'm Loan [l'waːn] - a product designer based in Helsinki.
For the past 10 years, I’ve had the opportunities to shape products that make complex systems feel simple and approachable. Working across the full design process—from early concepts to polished delivery—I’ve partnered with B2B clients in diverse industries to create solutions that truly work for people.
What drives me is the belief that great design is more than functionality; it’s about creating experiences that feel intuitive and meaningful. I approach every challenge with curiosity and empathy, blending research with instinct to uncover insights that lead to impactful outcomes. These principles have enabled me to lead projects that simplify complexity and enhance usability for large scale systems.
Collaboration is at the heart of my process. I excel at aligning cross-functional teams and stakeholders to ensure design outcomes meet both user needs and strategic objectives. As I grow in my career, I’m excited to take on more leadership responsibilities, mentoring designers, fostering creativity, and building environments where design can flourish.
What I bring:
- Deep experience in B2B product design for complex domains
- A passion for simplifying complexity without losing depth
- Strong communication and stakeholder alignment skills
- A genuine interest in guiding and supporting design teams
- A passion for simplifying complexity without losing depth
- Strong communication and stakeholder alignment skills
- A genuine interest in guiding and supporting design teams
Outside of work, I'm into House dance and electronic music. I enjoy taking care of my plants and reading comic books. I seek inspirations and fresh ideas through various hobbies and activities.
I'm open to projects across Europe. If you see a good fit for me, feel free to drop me a message or reach out on LinkedIn, I'd love to connect and chat.